Tag Archives: The Rub PR

Rising Star PR Nominated for 2025 Urban X Awards ‘Most Popular PR’

Industry Veteran DCypher Grateful for Recognition of Hard Work

HOLLYWOOD, CA — The 2025 Urban X Awards have announced their list of nominees, and Rising Star PR is excited to announce that once again, they’ve earned a nomination for Most Popular PR. Last year, they took home the trophy. While owner DCypher hopes for a repeat of the honor this year, he admits that he is grateful for the acknowledgement.

“It feels good to be recognized for all the hard work I’ve put in for my clients this year,” said industry veteran DCypher. “It would be incredible to win it back-to-back. Thanks to everyone at Urban X and congratulations to all the other nominees!”

The Urban X Awards is presented by Bad Dragon. Industry stars Ebony Mystique, Isiah Maxwell, and Lacy Lennon will serve as co-hosts for the 2025 show. Urban X Awards sponsors include The Male Rose, Inside the Industry, The Rub PR, Erotic Sky Magazine, and Dukes Dolls.

The award show will be taking place at the Regent Theater in downtown Los Angeles on August 17. For more information, visit UrbanXAwards.com.

Follow the Urban X Awards on X @urbanxawards and Instagram @theurbanxawards.

For over 16 years, Rising Star PR has provided public relations strategies, marketing, and consulting services, as well as extensive media opportunities for its clients. To learn more about Rising Star PR’s services and roster, visit risingstarpr.com.

Follow the company on X at @RisingStarPR.

The Rub PR’s Clients Featured in January 2024 Issue of Hustler

(Los Angeles, CA) Top adult PR firm, The Rub PR, has arranged many interviews, magazine placements, and more for their clients in 2023. Now, her clients Lauren Phillips, Rachael Cavalli, and Cassidy Luxe are spotlighted in a new feature, “Let’s Dance Hitting the Road with XXX Stars,” in the January 2024 issue of Hustler Magazine. And Daisy Taylor and Mandy Bright are featured in “Breaking Baddies.”

“Let’s Dance Hitting the Road with XXX Stars” written by talented veteran writer John Blaylock features three of The Rub PR’s clients. Lauren Phillips, Rachael Cavalli, and Cassidy Luxe are interviewed about their experiences with feature dancing. Starting on Page 74, a centerfold photo of Lauren, along with an intro, takes up the first two pages of the piece.

Rachael’s interview is titled “Girls, Girls, Girls!” and has a photo of her dressed as a showgirl with a huge feather headdress and little left to the imagination. She fields questions about how long her meet and greet lines are, how she started feature dancing, some of her recent gigs, and more. Her part of the article begins on Page 78 and continues on Page 79.

Lauren Phillips’ contribution to the article is called “We Are Family” and has her all in red sporting lingerie and a see-through marabou accented robe. She talks about being nominated for her first Exotic Dancer Award, her lengthy background in dance, best-selling merch at her meet and greets, and more. Lauren’s interview starts on Page 79 and continues on Page 81.

Cassidy Luxe has a stunning photo on Page 80 that shows her in one of the VIP rooms at an NYC Sapphire gentlemen’s club wearing all black with sparkle. Her interview is on Page 81. Cassidy’s part of the feature spotlight piece, “Let Me Entertain You”, has her answering questions about how she made the leap from exotic dancer to feature dancer, sexy tricks she does on stage, her love of being on the road, what she packs, and more.

“I’m very excited the ‘Let’s Dance Hitting the Road with XXX Stars’ is out now and that Rachael, Lauren, and Cassidy are prominently featured—this is a great way to end the year. The ladies did an amazing job on their interviews and handed in some smoking-hot photos,” says Erika Icon, Owner and Publicist.

Daisy Taylor and Mandy Bright are featured in Bits and Pieces in a piece called “Breaking Baddies” about New Year’s Resolutions. Both share their hopes for 2024 and have sexy photos in the article. “Breaking Baddies” is on Pages 14 and 15.

The January 2024 issue of Hustler is available on newsstands around the country. You can also subscribe to the magazine’s print and/or digital versions at hustlermagazine.com/subscribe.

Follow Lauren Phillips on X and IG @laurenfillsup, Rachael Cavalli on X @rachaelcavalli and IG @officialrachaelcavalli, and Cassidy Luxe on X and IG @itscassidyluxe. Check out Daisy Taylor on X @HereOnNeptune and IG @DaisyTayTay and Mandy Bright on X @xxxMandyBright and IG @mandybrightnew.

To learn more about The Rub PR’s award-winning services and incredible client roster, visit their website at therubpr.com.

ABOUT ERIKA ICON & THE RUB PR
Born in NYC and with an East Coast attitude to match, Erika Icon is one of the feistiest women in the adult industry with over 15 years of experience. In 2008, Icon started her own firm, The Rub PR, a full-service adult PR agency working with the top studios, companies, cam models, and performers. Before working in adult, she worked as an art director and copywriter for top Los Angeles advertising agencies and graduated from UCLA with a BA in Fine Arts, minoring in French and English. 

Icon has effectively helped her promote her clients and their brands and brought them into the mainstream arena. In 2014, Icon got her client Kimber James cast on E! Entertainment’s Botched and even appeared with her on the show. Icon has helped cast numerous clients in mainstream TV and movies and has scored interviews for clients with Cosmo, Cosmo Latina, Elle, Refinery29, Vice, Playboy, Jezebel, The Daily Beast, GQ, and many more. 

The Rub PR clients have also won an unprecedented number of awards from countless awards shows, including XBIZ, XBIZ Miami, XBIZ Europa, AVN, XRCO, ALT Star, Bazowie!, NightMoves, Fetish Awards, Urban X, Inked Angels, Australian Adult Industry Awards (AAIA), TEAs, and Cammy Awards. And the nominations they’ve received are even greater. 

Ms. Icon won Most Popular Adult PR Agency from the Urban X Awards in 2023, Best Public Relations Firm from the ASN Magazine Awards in 2022, and the NightMoves Award for Behind-the-Scenes, celebrating the stellar work she’s done for adult companies, studios, and performers. She’s also received multiple XBIZ and AVN Awards nominations for Marketing Campaign of the Year, Outstanding Marketing Campaign, and Best Marketing Campaign – Company Image, ASN Lifestyle Awards for Best Supporting Business and Best Public Relations Firm, Businesswoman of the Year from the Bucharest Summit Awards, Most Popular Adult PR Company from the Urban X Awards and the Inked Awards for The Bill Snyder Achievement Award. 

Cosmo interviewed Icon for an article entitled “What It’s Really Like to Be a PR for Porn Stars.” She was also profiled by PR Week for their Sex Issue and by the Wall Street Journal for her social media expertise. Icon has been featured twice in XBIZ’s WIA (Woman in Adult) and as an Erotic Sky Magazine Expert with a multi-page feature in the July 2023 issue. She’s a freelance writer for Hustler, DarkSide, and ASN Lifestyle mags and blogs for Medium. Link to everything The Rub PR at allmylinks.com/therubpr.

The post The Rub PR’s Clients Featured in January 2024 Issue of Hustler appeared first on Adult Industry News.

The Rub PR & Their Clients Scores 25 Urban X Awards Nominations


(Los Angeles, CA)
 The Rub PR and their clients are up for 25 2023 Urban X Awards, and they hope their industry friends and fans #rockthevote for them and lead them to victory.

Earlier this week, the 2023 Urban X Awards announced their notable and massive list of nominees—The Rub PR and their talented clients made the list an impressive 25 times for a wide variety of nods, including Director of the Year, Pornstar of the Year, Performer of the Year Female, Transgender Performer of the Year, and many more. The Rub PR is up for Most Popular Adult PR Company and is also sponsoring the Urban X Awards weekend of events. 

Here’s a list of The Rub PR clients who are nominees and what they’re up for: 

Kiki Klout: Most Popular Content Creator and Pornstar of the Year Female

Avery Jane: Hottest Fetish Star, Anal Performer of the Year, and Female Performer of the Year  

Rachael Cavalli: MILF Performer of the Year and Pornstar of the Year Female

Ana Foxxx: Female Performer of the Year

Ariel Demure: Transgender Performer of the Year

Lauren Phillips: MILF Performer of the Year and Pornstar of the Year Female

Skye Blue: Pornstar of the Year Female

Connie Perignon: Hottest Inked Star and Rising Star Female

Penny Barber: MILF Performer of the Year

Carmela Clutch: Orgasmic Oralist and Pornstar of the Year Female

Ray Ray: Best Pro Female Am Performer

Liv Revamped: Pornstar of the Year Female

Zerella Skies: Orgasmic Oralist and Rising Star Female

Dante Colle: Favorite Male Pansexual Performer

Reese Rideout: Gay Performer of the Year

Ricky Greenwood: Director of the Year

“We always push very hard for our clients to score nominations and to win awards. The Urban X Awards are solely fan-voted, and we know if the fans and industry vote as much as they can, our clients will definitely win big. We’re honored to be nominated and glad that Urban X added the Most Popular Adult PR Company category this year,” says Erika Icon, Owner and Publicist.

Fans and industry can vote every day from now through July 21st. The voting starts at urbanxvoting.com/voting and runs 10 pages.

To learn more about The Rub PR’s award-winning services and incredible client roster, visit their website at therubpr.com.

ABOUT ERIKA ICON & THE RUB PR
Born in NYC and with an East Coast attitude to match, Erika Icon is one of the feistiest women in the adult industry with almost 15 years of experience. In 2008, Icon started her own firm, The Rub PR, a full-service adult PR agency working with the top studios, companies, cam models, and performers. Before working in adult, she worked as an art director and copywriter for top advertising agencies in Los Angeles and graduated from UCLA with a BA in Fine Arts, minoring in French and English. 

Icon has effectively helped her promote her clients and their brands and brought them into the mainstream arena. In 2014, Icon got her client Kimber James cast on E! Entertainment’s Botched and even appeared with her on the show. Icon has helped cast numerous clients in mainstream TV and movies and has scored interviews for clients with Cosmo, Cosmo Latina, Elle, Refinery29, Vice, Playboy, Jezebel, The Daily Beast, GQ, and many more. 

The Rub PR clients have also won an unprecedented number of awards from countless awards shows, including XBIZ, XBIZ Miami, XBIZ Europa, AVN, XRCO, ALT Porn, Bazowie!, NightMoves, Fetish Awards, Urban X, Inked Angels, Australian Adult Industry Awards (AAIA), TEAs, YNOT, YNOT Cam, and Cammy Awards. And the nominations they’ve received are even greater. Ms. Icon also received multiple XBIZ and AVN Awards nominations for Marketing Campaign of the Year, Outstanding Marketing Campaign, and Best Marketing Campaign – Company Image, ASN Lifestyle Awards for Best Supporting Business and Best Public Relations Firm (twice), Businesswoman of the Year from the Bucharest Summit Awards, Most Popular Adult PR Company from the Urban X Awards and the Inked Awards for The Bill Snyder Achievement Award. She won Best Public Relations Firm from the ASN Magazine Awards in 2022 and the NightMoves Award for Behind-the-Scenes award celebrating the stellar work she’s done for adult companies, studios, and performers in 2018.

Cosmo interviewed Icon for an article entitled “What It’s Really Like to Be a PR for Porn Stars.” She was also profiled by PR Week for their Sex Issue and by the Wall Street Journal for her social media expertise. Icon has been featured twice in XBIZ’s WIA (Woman in Adult). She’s a freelance writer for Hustler, DarkSide, and ASN Lifestyle mags and blogs for Medium.

For more about The Rub PR, visit therubpr.com. Get all their social media links and more at allmylinks.com/therubpr.

The post The Rub PR & Their Clients Scores 25 Urban X Awards Nominations appeared first on Adult Industry News.

The Rub PR WINS Best Public Relations Firm from 2022 ASN Awards

(Los Angeles, CA) The 2022 ASN Lifestyle Magazine Awards presented their awards show virtually honoring all sectors of the lifestyle and adult industry, from businesses to entertainers. Over 20 awards were given out, including Best Public Relations Firm, which The Rub PR won.
The ASN Lifestyle Magazine Awards were presented with a festive online ceremony for the second year in a row. The Rub PR was one of the top adult public relations firms that made it to the industry finalist Top 5 list for 2022. Casey Carter presented the award, and The Rub PR team was elated to hear its name announced as the winner.
“I know many people say they’re honored to be nominated and make it to the Top 5 Finalists in an awards show, but we really are. I was blown away when the name of our agency was announced as the winner. We want to thank all our current and past clients and everyone who voted for us—we really appreciate it. This award means a lot to us, especially since it comes from such a well-respected publication. We’re excited to receive our trophy,” says Erika Icon, Owner and Publicist.
For a complete list of the 2022 ASN Lifestyle Magazine Awards winners, go to asnawards.com.
To find out more about The Rub PR’s award-winning services, visit their website at therubpr.com.
ABOUT ERIKA ICON & THE RUB PRBorn in NYC and with an East Coast attitude to match, Erika Icon is one of the feistiest women in the adult industry with almost 15 years of experience. In 2008, Icon started her own firm, The Rub PR, a full-service adult PR agency working with the top studios, companies, cam models, and performers. Before working in adult, she worked as an art director and copywriter for top advertising agencies in Los Angeles and graduated from UCLA with a BA in Fine Arts, minoring in French and English.
Icon has effectively helped her promote her clients and their brands and brought them into the mainstream arena. In 2014, Icon got her client Kimber James cast on E! Entertainment’s Botched and even appeared with her on the show. Icon has helped cast numerous clients in mainstream TV and movies, in addition to scoring interviews for clients with Cosmo, Cosmo Latina, Elle, Refinery29, Vice, Playboy, Jezebel, The Daily Beast, GQ, and many more.
The Rub PR clients have also won an unprecedented number of awards from countless awards shows, including XBIZ, XBIZ Miami, XBIZ Europa, AVN, XRCO, ALT Porn, Bazowie!, NightMoves, Fetish Awards, Urban X, Inked Angels, Australian Adult Industry Awards (AAIA), TEAs, YNOT, YNOT Cam, and Cammy Awards. And the nominations they’ve received are even greater. Ms. Icon also received multiple XBIZ and AVN Awards nominations for Marketing Campaign of the Year, Outstanding Marketing Campaign, and Best Marketing Campaign – Company Image, ASN Lifestyle Magazine for Best Public Relations Firm and Best Supporting Business, and Inked Awards for The Bill Snyder Achievement Award. She won Best Public Relations Firm from the ASN Magazine Awards in 2022 and the NightMoves Award for Behind the Scenes award celebrating the stellar work she’s done for adult companies, studios, and performers in 2018.
Cosmo interviewed Icon for an article entitled “What It’s Really Like to Be a PR for Porn Stars.” She was also profiled by PR Week for their Sex Issue and by the Wall Street Journal for her social media expertise. Icon has been featured twice in XBIZ’s WIA (Woman in Adult). She’s a freelance writer for Hustler, DarkSide, and ASN Lifestyle mags and blogs for Medium.
For more about The Rub PR, visit therubpr.com. Get all the social media links and more at allmylinks.com/therubpr.