Wicked Sensual Care to Donate Percentage of Proceeds from the Sales of its Entire simply Collection to LGBTQ+ Organizations
Los Angeles, CA – (May 12, 2022) – Initially released in September 2021, top sexual wellness brand Wicked Sensual Care‘s simply Aqua Special Edition water-based lubricant was created as a way of supporting LGBTQ+ organizations year-round. Since then, the company has proudly contributed nearly $18,000 to the following charities: The Marsha P Johnson Institute, The Trevor Project, Trans Lifeline, APLA, Trans Santa, Black and Pink, Immigration Equality, and Tending the Garden. For June 2022, WSC will highlight its continued support for the Marsha P. Johnson Institute by donating a percentage of proceeds from the sales of its entire simply collection of clean lubricants and enhancers to further the organization’s mission to promote equal rights and fair treatment for lesbian, gay, bisexual, transgender, and intersex people.
As Wicked Sensual Care enters its first Pride season since releasing simply Aqua Special Edition, it is calling on retailers and distributors to stock up on the entire simply collection, especially simply Aqua Special Edition. Maximizing simply sales at the retail level will provide critical support for those dedicated to bettering the lives of LGBTQ+ individuals and raise awareness about the systemic inequalities facing the LGBTQ+ population. To this end, Wicked Sensual Care is offering promotional assets in the form of simply Aqua Special Edition packettes and giveaways for events. Further support can be found on the simply Aqua Special Edition reseller resource portal. The site features digital and printable one-sheets with hi-res art for merchandising assistance, suggested messaging to consumers (including the social media-friendly #loveissimplylove), as well as a curated list highlighting domestically and internationally recognized LGBTQ+ dates, i.e. days, weeks, and months of observance that focus on LGBTQ+ history, awareness, and celebration.
All simply products feature clean ingredients, including the line’s signature olive leaf extract. Formulated without propylene glycol or glycerin, simply products are 100% vegan, cruelty-free, and paraben-free.
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ABOUT THE MARSHA P. JOHNSON INSTITUTE The Marsha P. Johnson Institute (MPJI) protects and defends the human rights of black transgender people. They do this by organizing, advocating, creating an intentional community to heal, developing transformative leadership, and promoting their collective power.
ABOUT WICKED SENSUAL CARE Crafted to enhance intimate adventures, the Wicked Sensual Care collection offers luxurious lubricants and enhancers perfect for partner and solo play. A leader in sexual wellness, Wicked Sensual Care uses exclusive formulas and the finest ingredients to create the highest quality lubricants on the market. Within its elegant and discreet packaging are products that are vegan, cruelty-free, and paraben-free. Wicked Sensual Care is dedicated to producing conscious products that include natural extracts such as olive leaf and aloe, providing additional enrichments for increased comfort and peace of mind.
Wicked Sensual Care’s water-based “Aqua” collection provides long-lasting formulas that satisfy without ever becoming sticky or tacky during use, while the “Ultra” collection uses one hundred percent pure premium silicone to create unsurpassed glide and comfort.
Wicked Sensual Care’s “specialty” products include enhancers & cleaners designed to boost intimacy and heighten sexual health and wellness.
simply by Wicked Sensual Care features clean ingredients, including our signature olive leaf extract. With no Propylene Glycol or Glycerin, all simply products are 100% vegan, cruelty-free, and paraben-free.
Since its inception in 2013, Wicked Sensual Care has been at the forefront of the sexual pleasure industry, receiving a multitude of awards each year including Outstanding Lubricant at the ‘O’ Awards, in addition to being recognized as Best Lubricant Manufacturer three times by AVN.
In 2021 the accolades for Wicked Sensual Care’s newest collection poured in. simply AQUA, was named Sex Lubricant of the Year by XBIZ, and simply Hybrid Jelle received the award for Outstanding Lubricant Product from AVN’s ‘O’ Awards. Wicked Sensual Care was also named Best Enhancement Manufacturer by AVN.
These acknowledgments continue to shine a spotlight on Wicked Sensual Care and have made the brand a quick media favorite garnering regular recommendations from Cosmopolitan, Men’s Health, Buzzfeed, Glamour, and more.
Whether consumers are searching for something sexy, therapeutic, or romantic, Wicked Sensual Care can provide the ideal complement to all erotic experiences.
Collection to LGBTQ+ Organizations